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Featured Press

"So call your mom and tell her you don't feel like graduating after all. And you're not going to get married, either. You're going to buy your own cookware." - Epicurious

Press Inquiries

For press inquiries please reach out to Sara and Michelle at: madein@weareshadow.com

Latest Press

30 Appliances and Tools That We Swear By in the Kitchen.

Business Insider | 8.13.18

Austin-based company is selling Instagram-friendly cookware for a new generation of cooks.

Austin Statesmen | 8.1.18

Spotlight Series: Made In Cookware.

All American Reviews | 7.17.18

These Cookware Companies Are Making It Easy to Shop for High-Quality Pots and Pans.

Vogue | 7.11.18

Fun Summer Colors For a Seriously Well Made Pan.

Epoch Times | 6.14.18

The Best Places to Buy Quality, Affordable Cookware Online.

Architectural Digest | 5.30.18

We're Calling It: Red Is The Color Of Summer

Domino | 5.27.18

Made In Launches Color

Cooking Light | 5.27.18

The 'Warby Parker of Cookware' Now Comes In Color

Extra Crispy | 5.24.18

Made In Cookware Releases Summer Fry Pans In Bright Blue, Green, and Red.

Epicurious | 5.23.18

18 things new college graduates should invest in now instead of buying the cheap versions.

Business Insider| 5.22.18

Move Aside All-Clad: This Startup's Cookware Is Just as Great, for Half the Price

Cooking Light | 5.10.18

10 New Kitchen and Tabletop Disrupters

Business Insider | 4.25.18

22 Mother’s Day gifts that new moms will undoubtedly appreciate

Business Insider | 4.25.18

Mother's Day Gifts For Moms Who Love Food

Forbes | 4.25.18

The Best Kitchen Tools and Appliances For The Money.

Gear Patrol | 4.18.18

New Food Products We Love.

Honest Cooking | 4.18.18

Like Casper, But for Knives.

Bon Appetit | 3.29.18 

Made In Provides Cookware For The Takeout Generation.

Forbes | 3.26.18

What Everlane did with fashion, making nice clothes affordable but cutting out retail middlemen and educating consumers on pricing, [Made In] is trying to do with cookware.

Eater| 3.26.18

Quality Affordable Pots and Pans Made In America? These Guys Did It

Fast Company | 3.26.18

5 New Cookware Companies We're Really Excited About

TheKitchn | 3.22.18

Kitchenware startups targeting millennial home cooks

Curbed | 3.22.18

20 of the most exciting under-the-radar retail startups to watch in 2018

Business Insider | 3.14.18

You Need Two Types of Frying Pans. Let an Expert Tell You Why

Gear Patrol | 3.5.18

Made In's Price-Quality Ratio Is Very Positive

The New York Times | 2.27.18

Made In Cookware Is a Home Cook's New Best Friend

Metro | 2.27.18

Made In's Professional Cookware Won't Empty Your Bank Account

Tasting Table | 2.15.18

THIS CUSTOMIZABLE COOKWARE LINE WILL RAMP UP YOUR KITCHEN GAME

Babble | 2.15.18

The Best Stainless Steel Cookware Sets for Your Kitchen

Good Housekeeping | 2.14.18

Current Obsessions: The Romantics

Remodelista | 2.10.18

40 Products That'll Help You Be More Responsible Right Now

BuzzFeed | 2.13.18

I’m never going back to my old frying pan after trying this kitchen startup’s under-$100 cookware

Business Insider | 1.24.18

11 Great Valentine's Day Gifts for Her

Parade Magazine | 2.01.18

STAFF PICKS: ALL THE STUFF OUR EDITORS FELL IN LOVE WITH THIS WEEK

Inside Hook | 1.25.18

8 Up-and-Coming Wedding Registry Brands You NEED To Know About

Brides.com | 1.16.18

CH Omakase 2017: Made In Cookware Skillet and Saucepan Set

Cool Hunting | 1.07.18

The Best Nonstick Cookware

Good Housekeeping | 1.03.18

Off the Menu: Issue Three–Grab & Go Gifts

Life & Thyme | 12.20.17

9 Last Minute Gifts For The Meal Kit Obsessive

Forbes | 12.18.17

Meet the new brands vying to be the Everlane of kitchenware

Fast Company | 12.05.17

Heritage Radio Network's Food Seen: Made In Cookware

Heritage Radio Network | 11.28.17

The Bloomberg Baystate Business Hour: Lamborghinis and Pans

Bloomberg | 11.24.17

This Week In Business

NECN | 10.27.17

Made In Crafts Direct-To-Consumer Cookware

Homeworld Business Print | 10.23.17

Woman's Day Giveaway Feature

Woman's Day | 10.15.17

Greatist E-Newsletter

Greatist | 10.06.17

Entrepreneurs Tackle Direct-To-Consumer Cookware Made In America

Fox News Mornings with Maria | 09.28.17

The Affordable Cookware That Made Our Food Editor Chuck Her Pots and Pans

Greatist | 09.25.17

Cookware so nice you'll never order out again

Inside Hook | 09.22.17

Millennials are foodies but don’t have pans to prove it, company says

Boston Globe | 09.18.17

Made In Is the Warby Parker of Cookware and We're Intrigued

Epicurious | 09.07.17

Design: Direct-to-consumer cookware by Made In

CoolHunting | 09.07.17

Replace All Your Crappy Pots and Pans With This New Affordable Cookware Line

InStyle | 09.07.17

Made In Cookware is a Seamless (and Affordable) Blend of Form and Function

The Manual | 09.07.17

Made In Cookware To Debut In September

Homeworld Business | 09.07.17