Welcome TODAY Fans
Liked what you saw on the TODAY Show with Kathie Lee and Jenna? Us too. Explore our site and build a cookware kit for your kitchen. We’re excited for you (and your friends) to try Made In, so shop worry free with our 100-day free trial.View the full collection
Let's get cooking.
Shop what you saw on the TODAY show and some of our favorites. The "As Seen on TODAY" kit features everything from the show. The "Best Seller Kit" is on special for the TODAY crowd for 24 hours.
About Made In
We're not a big company.
In fact, we're a very small company.
We read every message, every review and appreciate every order.
We listen to consumer feedback and shape our product line
and future designs around consumer needs.
We believe the relationship with home chefs starts, not ends,
when they buy Made In, so thank you for considering
upgrading your cookware with us.
Chip and Jake, Co-founders
98% of our reviews are 5 star reviews.
"This is the best Nonstick Fry Pan I have ever used. It replaced my aging Calphalon which had been the best I had ever used until I received the Made In."
"I'm partial to American made products but finding affordable stainless steel cookware that is US made is difficult. I was close to purchasing another US brand, but the price was prohibitive. I found "Made In" and decided to try it. I'm glad I did. These are well made and for the month I've been using them now I've been quite pleased. The handles are well shaped and easy to grip, the steel is thick, and the rivets holding the handles on are quite robust. This cookware cleans easily and holds its finish well. I would buy this again."
"I bought a 10-in nonstick pan for myself... liked it so much I bought one for my daughter. My son-in-law said it was the best pan he ever used, and has now asked if it is available in other sizes. I suspect another order is coming soon!"
Handcrafted in The USA
From the metal to the manufacturing, everything starts and ends in America.
We handle every aspect of our supply chain. It's allowed us to execute a product that lives up to our sky-high expectations and confidently stand behind our cookware for years to come.
We’ve seen the direct-to-consumer movement sweep the retail landscape for eyeglasses, mattresses, and linens. Made In has brought this revolution to your kitchen.
See our direct-to-consumer pricing in action.
Create the right
kit for you
All kitchens are not created equal.
Use our 'Build Your Kitchen' quiz feature
to figure out what is the right setup for you
- then buy the kit or shop its individual pieces.
Give back with nonstick
Introducing the 'Giving Green' nonstick pan. The same composition as our most-popular nonstick pans, but with a twist. Every pan gives back more than 25 meals to children in need.Shop Giving Green